Middle East & Africa Non-Alcoholic Beer Market by Country

Growth Outlook

• The Alcoholic Beer Market by Country portion of the Middle East & Africa Non market is on a steady long-term growth path. Segment value stands at roughly USD 1014 Mn in 2026 and is projected to reach USD 1088 Mn by 2027 — a gain of about 7% over the forecast period, translating to a CAGR in the high single digits.
• The Middle East & Africa region has traditionally been known for its consumption of alcoholic beverages, particularly beer. However, in recent years there has been a noticeable shift in consumer preferences towards healthier and non-alcoholic options.
• What the regional split looks like (2026): UAE leads, holding roughly 37% of segment value — the single largest regional share. KSA is the second-largest contributor. Rest of Middle East & Africa, South Africa, Morocco and Egypt make up the remainder, in descending order.
• By 2027, UAE alone is expected to reach USD 405 Mn, with KSA at USD 372 Mn.

Market Dynamics

The Middle East & Africa region has traditionally been known for its consumption of alcoholic beverages, particularly beer. However, in recent years there has been a noticeable shift in consumer preferences towards healthier and non-alcoholic options. This trend has given rise to the demand for non-alcoholic beer in the region, and countries are now witnessing a growing market for this beverage. Let's take a closer look at the demand for non-alcoholic beer in different countries of the Middle East & Africa region. In the Middle East, countries like Saudi Arabia, Iran, and Iraq have traditionally been known for their strict laws and social norms surrounding alcohol consumption. As a result, the demand for non-alcoholic beer has seen a significant increase in these countries. With a thriving economy and a young population, these nations have a growing consumer base for non-alcoholic beer, particularly among the health-conscious youth. Similarly, countries like the United Arab Emirates and Qatar, which are more open to western influences and tourism, have also witnessed a rise in the demand for non-alcoholic beer.

These countries have a significant expat population and cater to a diverse set of consumers, which has led to an increase in the availability and consumption of non-alcoholic options. Moving towards Africa, countries like Tunisia, Morocco, and Egypt have a long history of producing and consuming traditional alcoholic beverages. However, with the rise of health awareness and increasing concerns about alcohol-related health issues, the demand for non-alcoholic beer has been on the rise in these countries. The growing tourism industry in these nations has also played a crucial role in the popularity of non-alcoholic beer, as it caters to a diverse set of tourists who may have different cultural or religious preferences. Moreover, countries like Nigeria, South Africa, and Kenya have also shown a significant increase in the demand for non-alcoholic beer. These nations have a sizable population of health-conscious consumers and a growing trend towards healthier lifestyles, leading to an increase in the consumption of non-alcoholic beverages. It is worth noting that the demand for non-alcoholic beer in the Middle East & Africa region is not limited to the domestic market.

With an ever-increasing global interest in non-alcoholic options, many multinational beer companies have also started to focus on this market, catering to the demand of the region as well as exporting to other countries. In conclusion, the Middle East & Africa region is witnessing a significant demand for non-alcoholic beer, driven by various factors such as health consciousness, social norms, and catering to a diverse population. This trend is expected to continue, and with the increasing availability and variety of non-alcoholic options, the market for non-alcoholic beer in this region is likely to experience continued growth in the coming years.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.