Middle East & Africa Frozen Potato Market Outlook

the middle east & africa frozen potato market outlook for the period 2018 to 2032 is one of heavily increasing demand for convenience foods, and diversification within the market, as traditional products make way for new, innovative offerings. the diversity of cultures within these regions provides fertile ground for food to satisfy the range of palates, with frozen potatoes becoming a firm favourite for millenials worldwide. in the middle east & africa, economic and social changes are driving consumer preferences towards convenience foods, with frozen potatoes playing a major role in the diet. middle eastern & african b2b sales of frozen potatoes saw considerable jumps in 2015 and 2017. this is largely attributed to the rise of supermarkets across the region, providing a greater range of convenience options to consumers, while offering discounts on large-scale purchases. the demand for frozen potatoes is expected to remain strong over the next five to 10 years, particularly as the region experiences a surge in population growth. urbanization is continually on the rise, driving demand for convenience food options such as frozen potatoes which can be stored and used at any time when needed. innovations within the market are also set to drive demand for frozen potato products. ready-meals, frozen potatoes for snacking, and pre-steamed tubers with various flavoring options are only a few of the rising stars in the market. new initiatives like an increase in ‘diy’ (do-it-yourself) frozen potato products have also been on the rise to offer consumers a greater amount of personalisation and control over what they eat. this is supported by local producers looking to tap into this market trend by offering high quality frozen potato products to suit the needs of millennials in the middle east & africa. the region is also set to benefit from the rise of e-commerce and online shopping over the next few years. this has simplified the consumer experience, and makes it easier for frozen potato producers to deliver their food to a much larger audience. as consumer confidence improves within the region, more consumers are likely to switch to buying frozen potatoes online, further driving demand for frozen potato products. in conclusion, the market outlook for frozen potatoes in the middle east & africa is one of increasing demand for convenience foods, and diversification within the market. with the rise of supermarkets, urbanization, e-commerce, and innovation in the form of new products, the region is well positioned to benefit from the growth that is set to ensue.