Middle East & Africa Alpha Hydroxy Acid Market Outlook

the outlook for the middle east & africa’s alpha hydroxy acid market from 2018 to 2032 is projected to be robust in the immediate future. over the next decade, there is expected to be strong growth in the market, driven by the expanding consumer base for alpha hydroxy acids (ahas) in the region due to increasing demand for skincare products, increasing disposable income, and increasing awareness of ahas among consumers. ahas are primarily used as anti-aging agents in skincare and beauty products. they assist in exfoliating the skin layers, removing dead skin cells, and stimulating the production of collagen and elastin, which helps to reduce wrinkles, fine lines, and pigmentation. alpha hydroxy acids are also known for increasing skin hydration, reducing acne, and improving texture. in terms of product types, the market is currently heavily dominated by lactic acid, which accounted for 60% of the total sales in 2017, followed by glycolic acid and citric acid. ab products from brands such as la roche-posay, l’oreal, the ordinary, and the inkey list are some of the brands that are driving the growth of the ahas market in the region. moreover, there is a growing trend of ahas being used in combination with other emerging active ingredients, such as peptides and retinoids, which is expected to further drive the market growth in the years ahead. in terms of revenue, the middle east & africa alpha hydroxy acid market is projected to witness a cagr of 6.3% from 2018 to 2032. however, due to the presence of a few large players in the market, the competition is expected to remain intense in the region in the foreseeable future. moreover, the presence of counterfeit products is expected to be a major challenge for the market players in the region. overall, the middle east & africa alpha hydroxy acid market is expected to witness a strong growth rate in the years ahead, driven by the increasing demand for skincare products, the growing awareness of ahas among consumers, and the increasing disposable income. furthermore, the increasing trend of ahas being used in combination with other emerging active ingredients is expected to further drive the market growth in the years ahead.