Mexico RTD Alcoholic Beverages Market, By Packaging Type ,

mexico is a country known for its vibrant culture, delicious food, and delicious beverages. among these, alcohol has long been a part of mexican culture, with various types of alcoholic beverages being consumed by its people for centuries. in recent years, there has been a significant increase in the demand for ready-to-drink (rtd) alcoholic beverages in mexico. these beverages, also known as pre-mixed drinks, are packaged and ready for immediate consumption, making them convenient and popular among consumers. one of the main factors driving the demand for rtd alcoholic beverages in mexico is the increasing trend of social gatherings and parties among the younger population. these drinks are easy to carry and require no preparation, making them a preferred choice for social events. furthermore, with the rise of the millennial generation, there has been a shift towards more convenient and ready-to-go products, and rtd alcoholic beverages fit perfectly into this trend. in terms of packaging type, the market for rtd alcoholic beverages in mexico can be segmented into bottles, cans, and tetra packs. of these, cans are the most preferred packaging type, owing to their durability and portability. cans also have the added advantage of being more environmentally friendly, as they are easier to recycle compared to bottles. however, bottles still hold a significant market share, especially for premium brands, as they are seen as more upscale and can be re-sealed for later consumption. another factor contributing to the demand for rtd alcoholic beverages in mexico is the increasing number of women who are choosing to consume alcohol. traditionally, mexico has been a male-dominated country when it comes to alcohol consumption, but with changing societal norms and cultural influences, women are now becoming a key demographic in the market for rtd alcoholic beverages. as a result, there has been a rise in the demand for lighter and sweeter rtd beverages, which are more appealing to female consumers. in conclusion, the demand for rtd alcoholic beverages in mexico is expected to continue growing in the coming years, driven by factors such as convenience, changing consumer preferences, and increasing acceptance of alcohol consumption among women. with an abundance of local and international brands available in the market, along with a wide range of packaging options, the future of the rtd alcoholic beverages market in mexico looks bright.