Mexico Frozen Lamb Market Outlook

mexico is one of the world’s major consumers and producers of frozen lamb meat and has seen a steadily increasing demand for frozen lamb products from both its domestic consumers and those from overseas. with growing health consciousness and rising disposable incomes, the mexican consumer is rapidly shifting preference to frozen lamb meat as compared to that of other meats. from the perspective of producers, the mexican market for frozen lamb meat provides huge opportunities due to its massive size, geographical accessibility and reliable suppliers. while the domestic market has traditionally been very encouraging, the recent introduction of the north american free trade agreement (nafta) has further liberalized trade, particularly in the food industry. the resulting influx of fresh frozen lamb products has created the need for companies to adapt and innovate to meet consumer preferences, particularly in relation to pricing, quality and convenience. the overall outlook for the mexican frozen lamb market over the next decade looks positive, with increasing demand for premium quality frozen lamb meat from both domestic and international customers. the entry of major international retailers such as walmart and carrefour, as well as the continued expansion of meat processing and packaging technologies, have already resulted in significant gains in market share for frozen lamb producers. furthermore, the mexican government has identified frozen lamb meat as one of the strategic opportunities to diversify and develop its agricultural sector. it has introduced numerous measures to promote the production and marketing of top quality frozen lamb meat. these include payment of subsidies, reduced taxes on exportation of products, investments in processing technologies and campaigns to educate consumers. therefore, an attractive and profitable outlook is expected for the mexican frozen lamb market as there is considerable scope for growth in the domestic as well as the international market. quality and good customer service will remain critical success factors, as this segment of the meat industry looks to capitalize on the increasing demand.