Malaysia Alcoholic Beverage Packaging Market Outlook

or buy/sell malaysia is an emerging market for alcoholic beverages, with volume sales of alcoholic drinks rising rapidly since early 2010. this major growth has been aided by increased consumer demand for a variety of alcoholic options, as well as improved infrastructure, the opening of more hospitality venues, and the emergence of major hypermarket stores in major cities. the alcoholic beverage packaging market is an important part of the industry, as it not only protects products during storage and transport, but also serves to boost shelf-appeal. in the current malaysian alcoholic beverage packaging market, rigid plastic packaging is the preferred option by far, accounting for 86% of total packaging volume, followed by glass bottles at 8% and cans at 6%. this is no surprise, due to the relative cost savings of plastic packaging in comparison to glass. this is likely the case in multiple other markets such as this, and as a result, plastic packaging remains the first choice for many manufacturers in malaysia. in terms of trends, it appears that smart packaging initiatives are beginning to make their mark in the malaysian alcoholic beverage market, with a variety of technologies being adopted, ranging from rfid tags, smart labels and qr codes to enhanced packaging designs that incorporate near-field communication (nfc) technology. looking at technological advances, manufacturers are now more focused on sustainability, aiming to reduce the weight of their packaging, as well as their carbon footprint. this is being done by switching from rigid plastic and glass packaging to lighter-weight materials such as cardboard and paperboard. these materials are also recyclable, allowing the manufacturers to meet their objectives without having to sacrifice product quality or packaging performance. overall, the malaysian alcoholic beverage packaging market is expected to remain largely unchanged in the foreseeable future, with rigid plastic continuing to dominate the market, and manufacturers continuing to focus on reducing packaging weights and carbon emissions. as such, it is highly likely that malaysia will continue to be an attractive market for alcoholic beverages in terms of packaging and cost-savings in the years ahead.