Latin America Potato Market Outlook

the latin american potato market is projected to witness increased demand over the 2018 to 2032 forecast period. with an ever-growing population and changing dietary habits, the region is expecting a steady demand for potatoes as a consumer staple. the number of consumers in the region is projected to increase as the middle class continues to expand, which will in turn boost demand for potatoes in the region. in terms of production, latin american countries such as peru, chile, ecuador, and colombia are expected to lead the potato production market. these four countries enjoy terrains that are perfect for growing potatoes, with seasoned climatic conditions that will help farmers to reap maximum yields. the supply of potatoes from these countries will ensure that there is ample availability for other countries in the region. the latin american potato market also showcases an increasing interest towards organic potatoes. this trend has been fuelled due to the consumer’s growing concern over the use of pesticides and artificial additives used to grown potatoes. this is also expected to provide new opportunities to both domestic and foreign players. moreover, it is expected that the processed potatoes market will experience rapid growth as latin american consumers become more health conscious and choose processed potato products. there is also a shift towards convenience foods such as french fries and potato chips, largely driven by the youth population. in terms of packaging, plastic packaging is expected to account for major market share, due to its lightweight and capability to preserve food for longer periods. further, potato packaging can be biodegradable which is likely to be widely adopted due to its eco-friendly nature. overall, the latin american potato market is expected to witness high demand over the 2018 to 2032 forecast period. with a growing population and changing dietary habits, the demand is only expected to increase, providing opportunities to both domestic and foreign players.