Kenya Biscuits Market Size, By Type

kenya, located in east africa, has a growing consumer market with a population of over 47 million people. with a rapidly developing economy and increasing urbanization, the country has seen a rise in demand for convenience foods, particularly biscuits. the kenya biscuits market has witnessed significant growth in recent years and is expected to continue to grow in the upcoming years. one of the contributing factors to the growing demand for biscuits in kenya is the busy lifestyle of its urban population. with longer working hours and a fast-paced lifestyle, consumers are looking for quick and easy snacking options, making biscuits a convenient choice. moreover, the rise in disposable income and changing dietary patterns have also led to an increase in the consumption of biscuits. there is a diverse range of biscuits available in the kenyan market, catering to different consumer preferences. the most popular types of biscuits in kenya include sweet biscuits, savory biscuits, cream-filled biscuits, and crackers. sweet biscuits, such as cookies and wafers, are the most consumed type due to their affordability and wide variety of flavors. savory biscuits, on the other hand, are gaining popularity, particularly among health-conscious consumers, as they are perceived as a healthier snacking option. the increasing demand for biscuits in kenya has also been fueled by the growing retail sector. the expansion of supermarkets and hypermarkets in urban areas has made biscuits easily accessible to consumers. additionally, the rise in e-commerce platforms has also contributed to the growth of the biscuits market, making it easier for consumers to purchase biscuits online. the competitive landscape of the kenya biscuits market is dominated by both local and international players. local companies cater to the mass market segment, while international brands cater to the premium market segment. the market is highly competitive, with players constantly introducing new flavors and packaging to attract more consumers. in conclusion, the demand for biscuits in kenya is growing due to various factors such as the busy lifestyle of consumers, increasing disposable income, and the rise of modern retail channels. with the expanding consumer base and evolving consumer preferences, the kenya biscuits market size is expected to continue to grow in the coming years.