the japanese potato starch market has been steadily increasing in recent years and is projected to grow significantly over the next decade. this market is driven mainlydue to entry of international players and changes in consumer preferences. the demand of japanese potato starch increased significantly between 2014 and 2020, driven by entry of new players, increased interest in health and wellness, and changing consumer preference towards convenience foods. it is estimated that the potato starch market in japan will continue to grow at a compound annual growth rate of 8.3% from 2018 to 2032. japan has the second largest potato starch market in asia after china. the market has seen an increase in the consumption of potato starch, driven by an increase in the availability of potato starch in convenience stores, hotels, and other food outlets. demand for potato starch has grown significantly in recent years due to its low cost and superior quality compared to other starches. potatoes are widely available in japan and are an excellent source of carbohydrate, fiber, and other nutrients. the major drivers of the japanese potato starch market are the changing food habits in japan, introduction of convenience food, expanding urbanization, and growing e-commerce sales. with the changing lifestyle, demand for food items such as potato starch has increased significantly. further, the development of new flavors and food innovations using potato starch has driven the market growth. apart from increasing consumer demand, the japanese potato starch market has also received a boost from government initiatives. the government has made efforts to encourage potato cultivation in the country by providing incentives to farmers. this has enhanced potato production and further stimulated the demand for potato starch in japan. in conclusion, the japanese potato starch market is projected to grow significantly over the next decade due to the growing consumer demand for convenience foods, increasing health awareness, and government initiatives. it is expected that the market will be beneficial for both international and domestic players in the industry.
