Japan Non Alcoholic Beverages Market

the japanese non-alcoholic beverage industry is expected to grow in the forecast period 2018-2023. this increased demand is fueled by the rising health consciousness of the population and the availability of a variety of drinks catering to different tastes. additionally, an increase in the number of convenience stores and restaurants as well as the emergence of premiumization and private labels has further encouraged the growth of the non-alcoholic beverage industry in japan. efforts have been made to satisfy the ever-changing taste of the japanese population. companies have been emphasizing product innovation and creating beverages that are free from allergens such as caffeine and gluten to cater to the health conscious consumer. additionally, private labels and premium products as well as energy drinks are now available in the market, thereby driving the demand for non-alcoholic beverages. along with the domestic manufacturers, international players are also tapping into this growing market. players such as coca cola have been introducing numerous products under categories such as beer, tea, and juices to meet the changing needs of the consumers. further, there has been growth in the organic beverage category to meet the demands of the health-conscious consumers. asian countries like china, india and south korea pose stiff competition to the domestic companies. these countries have strong manufacturing capabilities and also boast of a variety of flavors, which appeal to the japanese population. along with these new oriental flavors, many of these countries also provide cost-effective alternatives that can be cheaper than domestic equivalents. the japanese non-alcoholic beverage market has witnessed a rapid shift in consumer behavior over the years. various consumer segments such as children, parents, young people seeking convenience, health-conscious consumers, and older generations looking for traditional beverages are influencing the industry. to cope with the increase in demand, the industry is striving to develop products that can meet the requirements of each of these segments. products need to be tailored accordingly to ensure continued growth in the industry.