Japan Automotive Lubricants Market Outlook

the automotive lubricants market in japan is expected to maintain a steady growth over the forecast period of 2018 to 2032. supported by strict emission regulations, the demand for automotive lubricants is expected to remain robust in the region. the shift in the consumer preference for automated manual transmission (amt) and continuously variable transmission (cvt) is a major factor driving the market for automotive lubricants in japan. this shift has been supported by the increasing number of japanese manufacturers that are rolling out affordable and economy models with such transmissions. also, the increasing number of hybrid vehicles in japan has further fueled the demand for automotive lubricants. the popularity of synthetic lubricants is increasing immensely in japan as they offer higher protection against extreme temperatures, oxidation, wear and tear, and can provide improved fuel efficiency. in addition, the introduction of bio-based automotive lubricants by few major players is likely to have a positive impact on the market in japan. the stringent emission regulations and specifications in the country are spurring the demand for high quality and high performing lubricants, thus driving the market. also, the government is promoting the use of automotive lubricants with lower sulfur content and higher viscosity index. furthermore, with the rise of consumer awareness, the demand for premium quality automotive lubricants is expected to increase in the coming years. in spite of its positive outlook, the market faces a few key challenges. the high prices of synthetic lubricants and bio-based solutions affect their adoption rates in the market. also, consumers prefer mineral oil-based lubricants, hampering the growth of synthetic lubricants and other specialty solutions. to conclude, the automotive lubricants market in japan is expected to witness a steady growth over the coming years. new product developments and strategies adopted by the key players are likely to drive the growth of the market. the shift in consumer preference, as well as rise in consumer awareness, are expected to further fuel the growth of the market.