2018 will mark a turning point for the italy tea market, potentially leading growth for the next decade. this is largely due to the introduction of innovative new tea varieties, the growth of hot tea consumption, the continued interest in specialty and gourmet teas as well as the growth of all-natural teas from organic sources. the market for tea in italy is well-established with high penetration rates already achieved a few years back, making it a ripe opportunity for new growth potential. the past several years have seen an increase in demand for tea throughout europe, with italy leading the pack. this is largely due to the fact that the italian people have shifted to a more health-conscious lifestyle that occupies a great deal of their time. this is evidenced by the rise in organic foods, health supplements, and now a similar trend in tea. what is currently driving the italy tea market is the shift towards specialty teas and tea infusions created by tea experts. recently, there has been an emergence of creative blends of natural ingredients from organic sources creating an ever-evolving range of fresh flavors and aromas. these teas use high-quality ingredients, such as flowers, herbs, and spices, allowing consumers to craft their personal cup of tea or go for a milder cup of tea. in addition to these innovations, specialty iced teas are also on the rise, created using a unique process of cold brewing the tea leaves and adding custom flavors.italy also boasts a wide variety of herbal teas in both loose-leaf and bag form. these herbs are usually grown in their natural environment, giving them an incomparable flavor and freshness. many of these herbal teas offer both medicinal and culinary properties.overall, the italy tea market will continue to be driven by both innovation and creativity, as tea experts add to their libraries of unconventional ingredients. furthermore, the popularity of specialty teas, tisanes, and herbal products will propel the market into the future, making for an increase in demand, popularity, and sophistication. with so much potential, the market for tea in italy is expected to grow favorably in the coming years.
