the italy prepared meals market has enjoyed a period of stability and growth in recent years and is expected to continue achieving healthy levels of demand moving forward from 2018 to 2032. prepared meals in italy typically consist of pre-prepared, ready-to-eat dishes that are widely available in supermarkets, convenience stores, and other retail outlets. the italian market for prepared meals as of 2018 is estimated to be worth 2.1 billion euros and is expected to grow at a cagr of 3.7% over the forecast period. this strong growth is largely attributed to the fact that tastes and preferences of italian consumers is changing due to the growing number of expatriates living in the country, as well as to the increasing busy lifestyles of italian consumers. this has resulted in a growing demand for convenient and high-quality meals that do not require too much preparation or cooking time. in addition to the changing consumer preferences, several factors have been identified as contributing to the growth in demand for prepared meals. these include the increasing availability of ready-made meals at retail outlets, the introduction of new recipes and flavors, and the rising popularity of packaged and frozen food products that are quick and easy to prepare. competition in the prepared meals market is also expected to intensify over the forecast period as various players strive to attract customers by introducing innovative products. the largest players in the market are nestle, coop, and barilla, all of which are well-established names in the industry. in addition, smaller players such as cracco, gualtieri, and l’angolo cooperativo have been identified as future larger players in the market. overall, the italy prepared meals market is set to continue enjoying a period of positive growth from 2018 to 2032 as demand for quick, convenient ready-made meals continues to increase. the market is expected to be driven by a number of factors, including changing consumer preferences, the introduction of new recipes, and an increasing demand for convenience food. competition is expected to increase as various players strive to capture market share and introduce innovative products.
