Italy Premium Bottled Water Market Outlook

italy is well known for its luxury bottled-water industry, and it is a key market for industry participants around the world. according to beverage marketing corporation, in 2017 italy was the world’s fifth-largest bottled-water market. italy’s bottled water industry is dominated by large companies like nestle waters, san pellegrino and ferrarelle, as well as private producers of mineral water. when it comes to bottled-water, italian consumers tend to opt for premium products, with a particular preference for sparkling bottled water. as such, sparkling bottled water has become one of the key segments in the italian bottled-water market. currently, packaged mineral water accounts for 55.3% of total volume sales in italy. however, there has been a growing preference for enhanced sparkling bottled water, which now accounts for 18.2% of total bottled-water sales. the growing health consciousness among consumers has also driven the demand for premium bottled water, not just in italy, but in other parts of the world as well. according to euromonitor international, flavored and functional carbonated bottled water will continue to post strong growth over the forecast period, with its volumes increasing by 18% over the 2018 to 2032 period. furthermore, the bottled-water industry in italy is highly regulated. according to the distilled spirits council of the united states, stringent standards on water quality and water sources are enforced in italy, requiring producers to protect water sources from contamination and pollutants. furthermore, states have sought to put a cap on production of bottled mineral water, thus driving up prices. this, in turn, has led to higher demand for premium bottled water among consumers. in conclusion, it is expected that the market for premium bottled water in italy will remain relatively strong over the forecast period from 2018 to 2032. growing demand for healthier products, the trend of sparkling water, and stringent regulations in the industry all point to the potential for continued growth for premium bottled-water in italy.