the italy potato protein market is driven by rising demand in pasta and bakery food products. significant growth has been expected to 2020 and beyond due to increasing number of health-conscious consumers, growing preference for plant-based proteins and rising demand for convenience foods. in 2018, the total market size of potato protein in italy was estimated at usd 18.3 million. over the years, the market has witnessed significant growth due to increasing investments in the food industry. in past few years, there has been a consistent growth in the production of potato and potato-derived products due to the economic benefits arising from it. it is estimated that the market is projected to continue to expand at a cagr of 4.3% from 2018 to 2032. this can mainly be attributed to the rising demand from pasta, snacks and bakery products. the increasing number of health-conscious consumers, rising preference for plant-based proteins has fuelled the market growth. in 2018, the italian market for potato protein was dominated by the “dried” category, in terms of volume. this mainly pertains to the rising demand for snacks and convenience food made from dried potato proteins. these products include instant noodles, instant porridge and frozen convenience food. other types of potato proteins that are witnessing increasing use are flour and functional proteins. the market is mainly driven by rising demand from food industry. rising consumption of potato protein in pasta and bakery food products, snack and nutrition bars are also expected to contribute significantly in the market growth. a rise in the number of health-conscious consumers along with increasing demand for convenience food has also increased the growth of the market. the market is highly fragmented and the rising number of substitutes could hinder the market growth to some extent, especially for the dried potato protein segment. growing demand for functional proteins, however, is expected to drive the market towards innovation and clever product designs. the focus on product portfolio diversification has also shifted the market outlook in a positive direction. in conclusion, the market for italy potato protein is expected to experience positive growth over the forecast period. growing demand for pasta, snacks and bakery products, increasing use of potato proteins in nutrition and snack bars along with rising trend of health-conscious consumers are expected to drive the market. rising investments in the industry as well as focus on product portfolio diversification will help the market to achieve further expansion.
