Italy Point Of Care Diagnostics Market Outlook

italy is one of the largest markets for point of care (poc) diagnostics within europe, primarily driven by advances in healthcare infrastructure and it adoption in private and public healthcare entities. in 2018, major players in the italy poc diagnostics market invested heavily to strengthen their market presence in the country. the growing demand for fast, cost-effective and accurate diagnosis is the prime impetus of the increasing demand for poc diagnostics in italy. several vendors have secured multiple licenses to market their products in the region, like roche diagnostics, siemens healthcare,sysmex and abbott laboratories etc. the established infrastructure of healthcare providers, along with an influx of new entrants looking to capitalize on the potential of italy's poc diagnostics market, is together they are offering a wide range of innovative poc solutions, ranging from diagnostic equipment, to workflow and information systems. apart from the increased availability and popularity of poc diagnostics, the development of district health information systems (dhis) in italy is also driving the demand. italy has embarked on the deployment of dhis for the efficient management of healthcare delivery systems in various regions and for improving citizen access to healthcare services. with the introduction of dhis in the country, medical practitioners can access patient information more easily by leveraging poc diagnostics. in addition, the exponential growth in chronic diseases, including cardiovascular, digestive, respiratory and other conditions, has fuelled the demand for poc diagnostic tests in italy. these tests allow medical practitioners to diagnose patients quickly and effectively, thus helping in the timely diagnosis and effective treatment of chronic diseases. to meet the increasing demand for poc diagnostics in the region, vendors are expanding their product portfolios and introducing innovative solutions. vendors are also focusing on strengthening their foothold in the region by launching strategic partnerships and acquisitions. going forward, the increasing investment in health technology, as well as improving awareness around poc diagnostics, is expected to drive the demand for poc diagnostics in italy over the forecast period.