Italy Frozen Fruits Market Outlook

frozen fruits have become a popular and growing sector in the italian food industry. in recent years, the demand for frozen fruits has grown significantly due to the convenience and availability of the products. in italy alone, the frozen fruits market registered a cagr of 8.7% from 2016 to 2020. further, the rising number of health-conscious consumers, growing disposable income, and increasing convenience-driven snacking are some of the key factors driving the demand for frozen fruits in italy. moreover, the trend towards healthy and convenient lifestyles has encouraged people to prefer grabbing a bag of frozen fruits over fresh ones. in terms of product type, frozen vegetable fruits held a dominant share in the italian frozen fruits market. this is attributed to the convenience and availability of these products. currently, there is a wide variety of frozen vegetable fruits in the market ranging from fruits like peaches, apples, and pears to a mix of vegetables, including carrots and sprouts. also, the increasing number of health-conscious consumers in italy has led to the growth of the organic and natural segment. the increasing awareness about food safety among consumers is expected to drive the demand for organic and natural products, which in turn will propel the italian frozen fruits market forward in the coming years. in terms of distribution, the online channel dominated the italian frozen fruits market, thus contributing to the majority of the market share in 2019 and it is estimated that this trend will continue in the forecast period through 2032. this is attributed to the increasing preference of online food deliveries, convenience of order placement, and accessibility of home deliveries. this trend is likely to witness an even greater boost in the coming years due to the covid-19 pandemic. to conclude, the increasing demand for convenience and healthy snacks is expected to spur the italian frozen fruits market forward in the coming years. the organic and natural product segment is likely to witness a surge in demand due to the increasing awareness amongst consumers about health safety and efficacy. similarly, the online sales channel is expected to gain further traction due to the convenience and accessibility of online orders.