Italy Frozen & Chilled Cheese Market Outlook

the italian frozen and chilled cheese market is set to make great strides in the next decade. this is in part because italy is home to several well-known cheese brands that now have a presence in frozen and chilled form – allowing them to be easily transported and served around the world. innovation has played a key role in driving the growth of this market. this has ranged from the development of new cheese flavouring concoctions and recipes, to the use of new technologies such as ultra-low temperature freezing and vacuum packing to keep cheese fresher for longer. for instance, grana cheeses are now produced in pre-grated form and stored in pouches – enhancing convenience and time saving. the appeal of italian cheese is driven by its distinctive and diverse range of flavours. consumers are increasingly conscious of nutrition, leading to a strong demand for full-fat cheese, enabling italian producers to target a growing health-conscious market. furthermore, with the surge in demand for italian cuisine, italian cheese is increasingly finding its way into restaurants, as an accompaniment or as a key ingredient. the increasing use of italian frozen and chilled cheese in restaurants and cafes is also a trend that is set to drive the market in the future. small outlets are turning to convenient and cost-efficient frozen and chilled products to reduce cost-of-sale and ensure consistency. the potential to create novel menu items with these cheeses is also attractive to the more adventurous restaurant goer. it is clear that the italian frozen and chilled cheese market is set for a productive period. starting from 2018, brands are striving to remain relevant and capture the attention of sophisticated and discerning consumers through product innovation and dynamic marketing campaigns. in this way, italian cheese can earn the love and loyalty of its customers well into the future.