Italy E-commerce Market Outlook

The e-commerce market in italy has been experiencing consistent growth over the past few years and is projected to continue to grow through 2032. from 2018 to 2032, italy is projected to grow at a compounded annual growth rate (cagr) of 7.5%. this growth rate is largely attributed to a surge in the number of consumers shopping online and the growing acceptance of digital payments. the overall e-commerce market in italy is valued at €14.72 billion ($17.7 billion) in 2018. this market is primarily driven by apparel and footwear, electronics, books and media products. apparel and footwear account for nearly half of the overall e-commerce market share in italy and is forecasted to remain the largest category in the overall e-commerce market in italy until 2032. however, the last few years have seen a shift in the e-commerce landscape in italy, with the growth of new categories such as food, beverages, home appliances, consumer goods, and health and beauty. this shift has been largely due to the increasing acceptance of digital payments and the convenience of online shopping. in addition to the growth potential from within the country, there are many foreign e-commerce players who are looking to enter the italian market. this influx of overseas delivery services and platforms have opened up new opportunities for the e-commerce market in italy. this opens the door for small and medium-sized businesses to access global markets. overall, the e-commerce market in italy is expected to experience robust growth over the next few years. this growth is primarily driven by newer categories such as health and beauty, e-furniture, and home appliances as well as increasing consumer acceptance of digital payments. furthermore, the influx of foreign players is opening up opportunities for small and medium businesses to access global markets. this is creating an attractive environment for investment and will help drive the italian e-commerce market through 2032.