Italy Dry Eye Syndrome Market

italy dry eye syndrome market is expected to witness positive growth over the forecast period (2018 to 2032). over the past few years, the number of patients diagnosed with dry eye syndrome has significantly increased due to factors like increasing digitalization, growing air pollution, increased prevalence of ocular allergies, and growing elderly population. moreover, increasing environmental pressures, lifestyle changes, and use of contact lenses are set to boost the demand of dry eye syndrome treatments in italy over the forecast period. in addition, the government of italy is introducing stringent regulations to reduce the costs of dry eye syndrome treatments. these policies demand health care providers to provide cost-effective eye care services. this is likely to boost the demand for dry eye syndrome treatments in the country. moreover, with the development of innovative devices, including auto-focus cameral contact lenses, the demand for dry eye syndrome treatments in the country is likely to be further augmented. apart from this, there are numerous awareness programs to promote dry eye syndrome treatment. for instance, a chronic dry eye awareness campaign run by merck, an italian healthcare provider, has been launched to educate public about dry eye syndrome and associated treatments. moreover, the number of ophthalmologist specializing in dry eye syndrome is constantly on the rise in the country. this is likely to spur the market growth of dry eye syndrome treatments in italy in the coming years. on the other hand, lack of complete awareness among the consumers, high cost of treatments, and limited reimbursement opportunities for dry eye treatments are hindering the growth of italy dry eye syndrome market over the forecast period. to sum up, italy dry eye syndrome market is set to expand over the forecast period (2018 to 2032) owing to increasing prevalence of dry eye syndrome, rising healthcare expenditure, cost effective healthcare policies, and growing initiatives to enhance public awareness about dry eye syndrome treatments.