Israel Premium Bottled Water Market Outlook

israel is one of the most advanced, productive and eco-friendly countries when it comes to the bottled water industry, making it one of the most successful markets for premium bottled water. despite its land size of 8,019 square miles, israel is one of the countries with the highest per-capita water usage. the israeli premium bottled water market has witnessed an increasing consumer demand in the past few years due to the rise in health consciousness and growing awareness of the health benefits of natural, pure drinking water. furthermore, the quality of drinking water is increasingly becoming a key factor for public health and the fact that bottled water has a longer shelf-life and is more accessible than tap running water makes it an attractive option. lastly, in 2018, the ministry of environmental protection pointed out that it is important to promote bottles with reduced use of energy and water resources, making it even more profitable for bottled water companies. in addition, the israeli government has implemented a number of policies to encourage the consumption of premium bottled water. these policies have included a sales tax rebate, increased advertising and marketing for the premium bottled water market, and power plant construction for the manufacture of bottled water. the israeli premium bottled water market has experienced a steady growth in the past several years, based on positive consumer trends, such as health consciousness and trust in the quality assurance of bottled water. other drivers of growth in this market include increasing popularity of flavored waters, increasing cleanliness and safety of water distribution systems, and improved access to natural, pure drinking water. furthermore, the department of environmental protection has mandated the implementation of an environmental labeling system to improve the sustainability of bottled water production and consumption, and this should support the continued growth of the israeli market for premium bottled water. the premium bottled water market is expected to experience further growth in the coming years. the highly competitive landscape, with companies such as danone, coca-cola, and pepsico driving innovation and new product launches, will ensure that customers have access to top-quality products. in addition, increased awareness about the health benefits of bottled water, along with the expansion of packaging options, such as biodegradable materials, will help to support the growth of the market in the 2018-2032 period.