the israeli potato protein market is a rapidly growing sector within the global market for vegetable proteins. this market has been flourishing due to numerous factors such as the adoption of vegan lifestyles among the israeli population, along with a robust growth in demand for plant-based food products. moreover, the rapid advances in the use of potato proteins in various dietary supplements and other foodstuffs are also driving market growth. potato protein is becoming increasingly popular in the israel market due to its relatively low cost and its high protein content when compared to other plant-based proteins such as soy and pea. potato protein is a by-product of starch production, making it highly economical. although potato proteins are not complete sources of dietary proteins like pea and soy, they can be used in combination with other plant proteins to create a nutritionally complete source of protein. the demand for potato protein in the israeli market is expected to continue to grow over the forecast period of 2018 to 2032. this is mainly attributed to increasing consumer preference towards plant-based proteins, along with the increasing popularity of plant-based proteins amongst vegans and health-conscious consumers. in addition, the increasing research and development of potato proteins is also anticipated to drive the market. for example, research is being conducted to increase the solubility of potato proteins and to reduce its carbohydrate content. furthermore, the awareness of potato proteins and its health benefits amongst consumers, along with the availability of fortified potato proteins from a variety of sources, is also expected to positively impact the potato protein market in israel. the rising demand for 'clean label' food products due to the growing health consciousness of consumers in the israeli market is likely to drive the use of potato proteins as an ingredient. in conclusion, the demand for potato protein in the israeli market is likely to increase over the forecast period, which will in turn fuel further research and development in this area. this will lead to an increased availability of both conventional and fortified potato proteins in the market.
