Israel Frozen Sea Food Market Outlook

israel’s frozen seafood market is poised for strong growth over the next several years due to increasing consumer awareness and demand of health benefits from fish consumption. over the upcoming years, this market is expected to witness significant growth driven by the increase in demand for healthy and value-added food products, as well as the rapid urbanization and people’s inclination toward ready-to-eat frozen food items. with the rise of health-conscious consumers, more people are turning to seafood offering more nutritional benefits than other protein foods. the growing demand for frozen seafood in israel is also owing to the ease of preparation and convenience of seafood accompanied by minimum shelf life without losing the nutritional value. the leading market players such as assis fish (1989) ltd, dunar, sagol olefins co. ltd and the fisherman's market are increasingly investing in r&d activities to come up with new and innovative products. to meet the rising demands of seafood, fish processing companies are introducing a wide range of frozen seafood products, such as shrimp, crab, lobster, and fish fillets. additionally, supermarkets and freestanding stores are stocking an assortment of frozen seafood products in different cuts and size. manufacturers are offering value-added seafood items, such as sautéed fish and fried fish to cater to the changing tastes of the consumers. as modern retailers gain momentum in israel, the demand for packaged and processed frozen seafood is expected to surge. this is because modern retailers provide consumers with an easy access to fresh, frozen, ready-to-eat meals. moreover, the large presence of organized retail chains across the country is expected to drive sales in the country over the forecast period. furthermore, the rising demand for specialty seafood products, such as frozen squid, octopus, and cuttlefish, is further anticipated to boost the market growth over the next several years. to cater to this demand, supermarkets and fish processing companies are offering an assortment of frozen seafood products. however, rising prices of seafood products due to overfishing may constrain the market growth in the upcoming years.