Indonesia Premium Bottled Water Market Outlook

the indonesia premium bottled water market (ipbm) is expected to witness moderate growth over the forecast period from 2018 to 2032, as consumers become increasingly aware of the benefits of opting for pure and natural drinking water. the premium bottled water segment has witnessed a surge in demand owing to a rise in the urban populace, rising disposable income, and a growing awareness of health and wellbeing. the significant growth of the organized food and beverage industry is further expected to have a positive impact on the ipbm. concerns regarding water purity and safety have driven consumers to adopt premium bottled water options as opposed to regular ones. the growing popularity of overseas brands and private label products is likely to boost the competition in the ipbm over the forecast period. in order to sustain growth, manufacturers are likely to focus on offering value-added products at competitive prices. due to the rising awareness of plastic pollution, producers and retailers are expected to shift towards environment-friendly packaging solutions. additionally, an increase in the contribution of supermarkets and hypermarkets towards the sales of premium bottled water is also expected to take place. the pursuit of healthy lifestyles has led to an increase in the demand for natural beverages and products, boosting the prospects of the ipbm. consumers are willing to expend extra money on premium bottled water with added minerals and vitamins that offer greater health benefits. furthermore, manufacturers are likely to focus on adopting customized product development and innovative packaging strategies to capture an increasing share of the ipbm. the growing number of large organized retail outlets and the rising penetration of e-commerce are likely to drive the ipbm from 2018 to 2032. the influx of multinational players is expected to bolster the ipbm and provide a boost to the market growth. although premium bottled water is highly priced, the reefs prevalence of health concerns and increased purchasing power are anticipated to ensure considerable growth of the market over the forecast period.