Indonesia Pre Packaged Food Market Outlook

the packaged food market in indonesia is expected to maintain its growth trajectory in the years ahead. while the macroeconomic outlook remains uncertain, due to a depreciating rupiah and rising inflation, the packaged food market is expected to remain buoyant in the long-term. packaged food is highly popular in indonesia due to convenience, affordability and availability. indonesia’s food and beverages market consists of packaged food and snack food. the largest packaged food and beverage categories in indonesia are snack food, ready meals, noodles, dried food and sauces. in 2018, indonesia's snack food sector accounted for the largest share of the total food and beverages market. it is expected to continue to remain the most dynamic market in the years ahead, driven by rising urbanization, increased familial incomes and growing health awareness. in recent years, there has been heightened consumer demand for healthy snacks and meals with high nutritional value. this shift towards healthier options has been further compounded by an increasing number of health awareness campaigns encouraging the consumption of healthier meals and snacks. as a result, many global, domestic and local manufacturers have released a variety of more nutritious snack options. in addition, indonesia's e-commerce sector is witnessing significant growth, with the number of online shoppers rising rapidly. this growth has opened up new opportunities for packaged food and beverage makers in the country to easily reach millions of potential customers through digital platforms. increasing accessibility to food online further boosts the demand for packaged food and beverage products. despite some macroeconomic factors that have hindered market growth, the packaged food market in indonesia is expected to continue to show steady growth in the next few years. for instance, the government’s commitment to investing in the infrastructure of remote regions will allow more packagers to reach previously untapped markets and increase the demand for their products. similarly, globalization and urbanization will continue to fuel the demand for packaged food and snack products in indonesia.