the indonesian ice cream market has been on a steady growth trend in the past decade and is expected to continue in the years ahead. the market has been driven by increasing urbanisation, with the population of major cities like jakarta and surabaya growing at a rapid rate, making them larger, more established market hubs. this has seen a rise in the number of ice cream outlets, such as convenience stores, supermarkets and local ice cream parlours, offering a wide range of products, including classic, creamy and fruity varieties. the market has also been positively impacted by the growing popularity of ice cream as a passenger snack on public transport such as trains and planes. this means that many commuters are now taking the opportunity to pick up an ice cream while on the go, resulting in increased sales of pre-packaged ice creams at convenience stores. manufacturers have taken advantage of this trend by launching innovative products. for example, a key focus has been on developing products which are healthy and low calorie, as well as utilising local ingredients such as durian and jackfruit.the overall outlook for the indonesian ice cream market is positive and manufacturers are well positioned to capitalise on the growing demand. manufacturers who focus on providing quality products that meet consumer needs, together with competitive pricing, are likely to attain market share. furthermore, the development of products tailored to specific markets, such as children's ice creams and vegan ice creams, is expected to offer further potential growth. in conclusion, indonesia's ice cream market is expected to remain buoyant over the coming years, with innovative product development and tailored marketing driving growth and success in the sector. as the population continues to grow in cities, and with a broader range of ice cream varieties available, the outlook for the sector remains positive.
