Indonesia Frozen Food Market Outlook

indonesia’s frozen food market is expected to experience considerable growth during the 2018 to 2032 period. the rising urban population, coupled with the increased demand for convenience foods, is a major driver of growth. indonesia has witnessed a shift in frozen food consumption habits and preferences in the last few years. consumers are seeking convenience and value for money when they choose to eat frozen food. indonesia’s cold food distribution system is well developed and quite efficient due to the implementation of modern cold storage concepts and other related technologies. this has enabled a steady supply of frozen food throughout the archipelago. the rising demand for frozen food in indonesia is also attributed to the growing awareness of the nutritional benefits of consuming frozen food. the growing number of supermarkets, hypermarkets and convenience stores in indonesia is helping the indonesian frozen food market significantly. supermarkets and convenience stores contribute significantly to the sales of frozen food products due to the high visibility they offer in the market place. consumers are thus able to easily assess the variety of frozen food products that are available, thus making it easier for them to make an informed choice. the increasing trend of premiumization of frozen food products is also expected to further drive the demand in indonesia during the 2018 to 2032 period. consumers are increasingly opting for premium and value for money frozen food products. manufacturers are also leveraging the advantage of digital marketing and online platforms to promote their products and increase their brand presence among the consumers in indonesia. although the indonesian market is expected to experience significant growth during the 2018 to 2032 period, several challenges still remain. these include the comparatively high cost of frozen food products, transportation and distribution of frozen food products, and the lack of access to cold storage infrastructures in some parts of the country. in spite of these challenges, indonesia’s cold food market is likely to experience steady growth due to the rise in urban population and a greater demand for convenience foods.