India Tea Market

india is the second largest tea producer in the world and it is also the largest consumer of tea globally. the tea market in india is rapidly evolving as it is rapidly losing its traditional tea culture and embracing healthy and flavoured tea variants such as green tea, oolong tea, herbal tea, organic tea etc. the indian tea market is expected to witness notable growth in the next couple of decades. the primary drivers of growth in the indian tea market will be increasing population, rising disposable income, shifting consumer preferences, emerging technology, and other such factors. the expanding indian middle class, steady economic growth, and rise of organised retail are expected to further fuel the indian tea market. moreover, the advent of online ordering and mobile applications has also increased the popularity of ready to drink (rtd) tea among indian consumers, which is expected to contribute to the growth of the indian tea market during 2018-2032. furthermore, an increase in awareness about the health benefits of tea is prompting indians to switch to healthy versions of tea, such as green tea, herbal tea, oolong tea, organic tea, etc. in addition to this, variety of flavoured tea and special blends are also gaining in popularity among indian consumers. companies in the indian tea industry are leveraging this demand by introducing innovative flavours such as fruity, ginger lemon, jasmine, rose, and many more. furthermore, companies are constantly focusing on product premiumisation in order to gain competitive advantage. all of these factors combined will ensure the indian tea industry continues to grow during 2018-2032. the per capita consumption of tea in india is expected to remain at a steady pace over the next decade as more people become health conscious and understand the various health benefits of good quality tea. this, in turn, will give rise to the demand for higher quality tea products in the indian market, driving up the growth rate of the industry.