India Sports-wear Market

India has been emerging as one of the leading sports markets in the world. the country has been developing robust sports infrastructure that has helped it make quick and remarkable progress with the overall sports sector. the total sports wear market in india was valued at $1,118 mn in 2016 and is expected to grow with a cagr of 11.6 percent over the forecast period (2018-2032). with the rise in health consciousness, the demand for sports wear in india is expected to further grow in the future. increasing fitness awareness and sports participation have resulted in a growing demand for sports wear in the country. the government initiatives are playing an instrumental role in the growth of the market. india organized the commonwealth games in 2018 which gave a further boost to the market for sports wear. government initiatives such as 'project unnati', 'one district one sport complex' and 'khelo india scheme' are playing an important role in promoting fitness and encouraging the youth to actively participate in sporting events. this is expected to provide a fillip to the growth of the sports wear market in the future. increase in the number of digital buyers, growth in the e-commerce industry and advancement of technology are expected to further stimulate the growth of sports wear market in india. the major players in the sports wear market include nike, puma, adidas, reebok, fila, usi, li ning, neva, asics and under armour. these brands are expected to further enhance their market presence in india over the coming years.furthermore, rising awareness about health issues such as diabetes and obesity has resulted in consumers preferring healthier lifestyle options such as daily exercise. this is expected to propel the sales of sports wear in india over the forecast period. to sum up, the sports wear market in india is set for a period of steady growth over the coming years owing to government initiatives, greater awareness among consumers, digital penetration and better quality products launched by the major players. this is expected to further spur the demand for sports wear in india over the forecast period.