India Sports Nutrition Market Outlook

the increasing thurst for a healthy lifestyle and fitness among several segments of indian society have driven the indian sports nutrition market in the recent years. growing number of athletes, sportspersons and fitness buffs have largely contributed to the market growth. in a bid to deal with the physical threats associated with fats and cardio-vascular diseases (cvd), the market for sports nutrition in india is continuing to exhibit healthy growth. transition in the consumer preferences from traditional to modern nutrition products has pushed key players to innovate their products to cater to wider audience. fortified supplements are increasingly adopted by sports person as a strategic solution to their nutritional problems. sports food and drinks, supplements and diet are gaining remarkable traction in india. pre-workout and post-workout nutrition segments are expected to drive the growth of the overall indian sports nutrition market due to rising health concerns of athletes, bodybuilders, gym goers and other physical activity enthusiasts. pre-workout nutrition involves drinking and eating snacks that contain protein, carbs & other essential minerals before a workout, which helps the body to surge metabolism and muscle energy level during an intense exercise session. manufacturers are increasingly focusing on providing such nutrition options tailored to the athletes’ requirement. the convenience factor provided regarding produce storage and easy availability of these nutrition products such as protein drinks, bars, supplements, meal replacements etc. is anticipated to drive the market further. with the launch of several online sports nutrition stores, athletes and fitness freaks are increasingly likely to customize their diets and opt for custom meal plans for different nutrient needs. the availability of products online gives customers the ease and comfort of shopping for their nutrition requirements. additionally, the introduction of innovations and partnerships between major multinational players and renowned live-in-lab fitness centers has catalyzed the evolution of the sports nutrition market in india. several centers are opting for customized nutrition plans and personalized diet plans to individual customer’s needs. going forward, the indian sports nutrition market is expected to witness further growth while providing ample opportunities for foreign market players and upcoming entities in the market. safe, healthy and qualitative nutrition integrated with the right exercise plans could garner major consumer attention and help increase the market growth.