India Premium Bottled Water Market Outlook

the india premium bottled water market outlook for 2018 to 2032 is largely positive in terms of accessibility, affordability and quality. the first wave of growth that began in the late 1990s has been driven by increasing consumer awareness and demand for safe and convenient bottled water. a number of developments in india, such as the increasing population, improved sanitization and access, have enabled the premium bottled water sector to emerge as a strong contender. the entry of multinational players has added further dynamism to the sector, securing a higher market share and making premium bottled water an easy option for consumers. companies that offer superior quality water are now able to differentiate themselves with their quality commitment, which is rightly leading to an increase in demand. availability of surface and groundwater and implementation of integrated water management have been key drivers for the past two decades. governments have set up stringent regulations for the protection and preservation of natural resources, which have further propelled growth of the sector. the packaging regulations governing the industry, safety and certification standards, as well as power of brand, have been the synonyms of the premium bottled water sector. the market offers superior recall and brand recognition, enabling companies to make the most of appeals to retail and institutional sector. the sector also provides superior infrastructure, trained human resource and financing capabilities that add to the premium bottled water sector’s edge over competition. in the coming years, the moderate growth in the economy and further diversification of the products are expected to further bolster the market for premium bottled water in india. increased promotional activity is also expected to induce further demand, allowing premium bottled water to continue its growth trajectory over the next few years. the entry of dedicated online markets for premium bottled water and virtual stores have been of great assistance and are seen as the future of the industry. these facilities are expected to offer an easy accessibility to people in remote areas and enable them to make informed buying decisions.