India NFC Juices Market: By Product Type (USD Million)
Synopsis
The above chart is India NFC Juices Market: By Product Type (USD Million)
Market Dynamics
india nfc juices market has been witnessing significant growth in recent years, driven by the rising health consciousness among consumers, increasing disposable income, and demand for convenient and healthy beverages. nfc (not from concentrate) juices are made from freshly squeezed fruits, without any additional additives or preservatives, thus providing all the essential nutrients and flavors of the fruit.
in india, consumers are becoming more health-conscious and are actively seeking healthier alternatives to traditional carbonated drinks. this has resulted in a shift towards natural and organic beverages, including nfc juices. the growing awareness about the harmful effects of synthetic ingredients and preservatives in traditional bottled juices has led to a higher demand for nfc juices.
among the different product types, orange juice is the most popular nfc juice in india, followed by apple, pineapple, and mixed fruit juices. this can be attributed to the widespread availability of oranges and apples in the country and their nutritional benefits. however, with an increasing trend of health and wellness, there has been a rise in demand for newer and exotic flavors such as pomegranate, blueberry, and acai berry.
urbanization and globalization have also played a significant role in the growth of nfc juices in india. with an increasing number of people opting for a hectic lifestyle, there has been a rise in the demand for on-the-go and convenient food and beverage options. nfc juices fit this criteria perfectly, as they provide a healthy and refreshing beverage option that can be consumed anywhere, anytime.
moreover, the indian government has also been promoting healthier lifestyles through various initiatives and campaigns. the introduction of the goods and services tax (gst) has also aided the growth of the nfc juices market in the country by simplifying tax structures and making it easier for both manufacturers and consumers.
the increasing investments by major players in the market to expand their product offerings and distribution channels have also contributed to the growth of the nfc juices market in india. with a large population, favorable government policies, and increasing consumer demand, the india nfc juices market is expected to continue its growth trajectory in the coming years.