india is set to become a significant powerhouse in the hard seltzer market in the coming years. the growing middle class combined with rising demand for lighter drinks among millennials and generation z could lead to the value of the indian hard seltzer market growing from $4.9 million in 2018 to $23.2 million in 2032. the demand for low-alcohol beverages in india is being driven by factors such as changing consumer preferences for healthier lifestyle and more flavours and options. india's growing youth population, health-conscious middle class, and rising disposable incomes have together created a perfect fertile base for the hard seltzer market to take off. the growing demand for hard seltzer is likely to drive up the overall sale of beer as well, as it attracts new consumers. additionally, the existence of multiple distribution channels including online platforms will enable hard seltzer producers to easily reach out to a wider consumer base. relaxed governmental regulations around alcoholic drinks are also likely to further drive growth in the sector. recent regulations put in place regarding the taxation structure for alcoholic beverages, including labeling, taxation, and other technicalities are likely to help lower the cost of hard seltzers for consumers, eventually increasing their popularity. overall, the indian hard seltzer market is set for significant growth in the coming years. with the potential for an increased overall sale of beer, relaxed governmental regulations, and multiple distribution channels, it is likely to become the new favorite of both millennials and generation z.
