India Frozen Chicken Market Outlook

india’s frozen chicken market is well positioned to benefit from increasing consumer demand for convenience foods due to the country’s rising population and an expanding middle class. essential health benefits, convenient packaging, and competitive prices have all contributed to the growing acceptance of frozen poultry products in india. in india, most of the frozen chicken is imported from the united states, australia and brazil. india has become the leading importer of chicken in asia due to its population’s demand and the cheap availability of frozen poultry. the country’s imports of frozen chicken have increased significantly over the last decade, driven in part by strong domestic motives. consumers now have access to a larger range of frozen chicken through increased imports and from imported convenience stores. driven by consumers’ demand for convenience and increased health awareness, demand for frozen chicken has grown in india. the recent trend of consumers towards healthy and hygiene-oriented food has further contributed to the overall sale of frozen chicken products in india. in addition, growing urbanization, rising disposable income, and changing lifestyle preferences are expected to increase the demand for frozen chicken in the upcoming years. the outlook for india’s frozen chicken market is positive. with more people living in urban areas, indian consumers are becoming increasingly aware of convenience products and hygiene-oriented food items. in addition, producers are implementing health-oriented initiatives and production techniques which have helped raise the safety standards of packaged frozen poultry. this is expected to enhance the growing demand for frozen chicken products in india in the future. in conclusion, the frozen chicken market in india is expected to grow steadily over the coming years, driven by consumer demand for convenience, improved safety and hygiene standards, and an expanding middle class. the growth of this market is expected to be positive and expand in the forecast period from 2018-2022, providing substantial growth opportunities for the industry.