India Energy Drinks Market Outlook

Synopsis
The above chart is India Energy Drinks Market Outlook (2018 to 2032)

Market Dynamics

The indian energy drink market has witnessed tremendous growth in the recent years as the market has registered a cagr of 16% in the last five years and is estimated to reach rs. 57 billion by 2032. the rise in health consciousness among the indian population has opened up the potential of this market as energy drinks with their high vitamin and caffeine content are seen as a great way to boost energy and focus. the all india youth survey 2018 has found that two-third of the respondents between the ages of 18-35 prefer energy drinks to colas for a night out, a study conducted by the indian institute for human settlements on ‘youth consumption patterns in india’. additionally, the market has experienced a surge in the women consumer base as energy drinks are being preferred for gym sessions and college activities. the market for energy drinks in india is highly competitive as it comprises both local as well as international players. currently, the leading companies such as red bull and monster take a considerable share of the market. on the other hand, the presence of regional energy drinks is one of the reasons for the growth of the market as they are catering to the favourable regional tastes. some of the popular regional energy drinks are finders, boost, slipstream, sting, and zip fizz. in the near future, india is expected to experience a market surge in energy drinks. as per experts, the market will continue to witness a cagr of 10-15% until 2032. this will be due to the fact that the indian economy has been on an uptrend and is now amongst the fastest growing economies of the world. furthermore, the millennial population is increasing which has further created the potential for the energy drinks market in india. in conclusion, india is set to experience an increase in the demand for energy drinks as the population turns more health conscious and the economy continues to experience a growth. the combination of a favourable demographic trend and the presence of international and local players is expected to drive the growth of this market.