India Coffee Market, By Distribution Channel (2012-2026)
Synopsis
The above chart is India Coffee Market, By Distribution Channel (2012-2026)
Market Dynamics
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india is one of the largest producers and consumers of coffee in the world. with a rich history of coffee cultivation and deep cultural ties to the beverage, coffee holds a special place in the hearts of many indians. in recent years, the indian coffee market has seen a significant shift in the way coffee is distributed to consumers. this has been driven by changes in consumer behavior, advancements in technology, and the growing influence of the internet. in this article, we will discuss the distribution channels of the india coffee market, from 2012 to 2026.
the distribution channels of the india coffee market mainly include retail stores, online platforms, and foodservice outlets. in 2012, traditional retail stores were the dominant channel for coffee distribution, with over 50% share of the market. this can be attributed to the widespread presence of small, local coffee shops and street vendors. these outlets not only served as a place for consumers to purchase coffee but also acted as social hubs where people could meet and spend time. however, as the online retail industry began to gain traction in the country, there was a gradual shift in the distribution channel towards e-commerce platforms.
the following years saw a sharp rise in the popularity of online platforms such as amazon, flipkart, and big basket as preferred channels for coffee distribution. this was fueled by the convenience and accessibility offered by these platforms along with heavy discounts and promotions. the rise of social media and online marketing also played a significant role in the growth of these channels, as more and more people turned to the internet for their purchases.
simultaneously, the foodservice industry also witnessed a growth in its market share for coffee distribution. with the expansion of cafes, coffee chains, and restaurants across the country, consumers now have a wider variety of options to choose from when it comes to coffee. the rise of specialty coffee and the growing culture of coffee appreciation also contributed to the growth of this distribution channel.
looking towards the future, it is expected that the distribution landscape for the india coffee market will continue to evolve. while traditional retail stores and foodservice outlets will continue to hold a strong position, the e-commerce industry is expected to witness a significant surge. additionally, with the growing popularity of ready-to-drink coffee and coffee pods, it is likely that newer channels such as vending machines and convenience stores will also play a larger role in the distribution of coffee in india.