India Biscuits Market

biscuits are a staple in the indian diet, accounting for over 40 percent of the total sales of packaged foods. the biscuit industry in india has been growing steadily over the past few years and is projected to continue to do so through 2032. the market is divided into two segments - organized and unorganized - and is estimated to be valued at over usd 8 billion in 2018. organized players have been innovating in the market and investing in product development and marketing thereby driving consumption. innovations such as low fat biscuits, organic biscuits and fortified biscuits are tapping into various consumer segments, as are targeted marketing campaigns aimed at children and health-conscious adults. the indian biscuit market is driven by increased population, rising income levels, and changing lifestyles. with increased urbanization, indians are increasingly opting for ready-to-eat snacks, resulting in increased biscuit consumption. moreover, the increasing trend of household snacking is driving demand for snacks such as biscuits. the rise in power brands (such as parle, britannia, and itc) has enabled easy marketing and increased visibility. these brands have been consistently innovating new flavors and products to cater to the evolving needs of the indian consumer. additionally, the rising trend of e-commerce and online grocery stores has opened up new avenues for the sales of biscuits and other packaged food items. manufacturers are focusing on increasing the nutritional value of biscuits by introducing whole grain and fortified variants. the government is also playing a role in promoting the consumption of healthy snacks, through initiatives such as the poshan abhiyan. these initiatives are likely to boost the demand for healthy snacks in the near future. in conclusion, the biscuit market in india is set to grow steadily over the next decade. innovations in product development, increased visibility and accessibility, and the growing emphasis on health and wellness are likely to drive the demand for biscuits in india.