India Beer Market, By Packaging Type (USD Billion)
Synopsis
The above chart is India Beer Market, By Packaging Type (USD Billion)
Market Dynamics
india's beer market has seen exponential growth in recent years, and this can be attributed to a change in consumer preferences and a rise in disposable income. with the rise in popularity of beer, there has also been a significant increase in demand for different packaging types to cater to the diverse needs of consumers.
one of the most popular packaging types for beer in india is bottles. these are available in various sizes, from small 330ml bottles to large 650ml bottles, catering to different drinking preferences. the convenience of bottles, coupled with their easy availability and wide range of sizes, makes them the go-to packaging type for beer in india.
another popular packaging type is cans. with the rise in consumption of beer at events, parties, and outdoor gatherings, cans have become a popular choice among beer drinkers. these lightweight and easily portable cans are easy to handle and dispose of, making them a convenient option for on-the-go consumption.
india's beer market also sees demand for kegs, particularly in the hospitality industry. kegs are popular among hotels, restaurants, and bars as they offer a more cost-effective and efficient way of storing and dispensing large quantities of beer. this packaging type is also popular at events and festivals where large amounts of beer need to be served.
in recent years, there has also been a rise in the demand for craft beer in india. this has led to a demand for growlers, which are refillable glass bottles used to store and transport craft beer. these packaging types are popular among craft beer enthusiasts, and their eco-friendly nature also appeals to the growing environmentally conscious consumers in india.
tetra pak is another packaging type that is gaining popularity in the indian beer market. this sustainable and lightweight packaging option has various benefits, including longer shelf life, convenience, and cost-effectiveness. it is particularly popular among premium and imported beer brands in india.
in conclusion, the demand for different packaging types in the indian beer market highlights the diverse needs and preferences of consumers. as the market continues to grow, it is expected that there will be an even wider range of packaging options available to cater to the evolving demands of beer drinkers in india.