India Bag On Valve Products Market Outlook

india’s bag on valve products market has been witnessing increased demand from the consumer-packaged goods segment in recent years owing to its multiple benefits associated to it. bag on valve (bov) packaging is characterized by its ability to preserve the product’s original taste, texture, aroma, and overall quality. bov packaging comprises a metal tube that is securely sealed in the center by a valve positioned at the outlet. this single-serve, pressurized packaging structure helps maintaining shelf life of the product for a longer time which help it find applications in food, beverages, aerosols, creams and lotions, and home and personal care products. in terms of product types, bag on valve aerosol products dominate the india’s bag on valve products market. food and beverage manufacturers leverage the bov packaging solutions to retain product’s freshness, prolong shelf life, differentiate via new designs, and enable portability for consumers. these are available in both static and dynamic deliveries like lotions, body-sprays, and moderately sensitive liquids. this type of packaging also works for multiple containers, such as liquids in bulk, and can be conveniently folded to a minimum size. the rapid growth in the packaged food industry in india has driven demand for innovative and convenient packaging solutions such as bov structure. to cope with increasing competition, this packaging is being adopted by many food and beverage companies to entice customers with its convenient, easy to use format. moreover, bov packaging features like simple operation and advantage of embedding spray nozzle has made it popular also for the crop protection chemicals and home and personal care products. despite strong growth, entry of several substitutes is likely to hamper growth of india’s bag on valve products market over the projected period. these substitutes are offered by few local players and many imports from china in terms of relatively lower costs and still maintain good product performance profiles. these substitutes are slowly edging out of the market as they can't match the properties good offered by bov packaging. overall, the india bag on valve products market is expected to continue its growth in the future due to innovation in product and to meet increasing demand from the food and beverage industry. moreover, growing demand for portability in food and beverage products, herbs and floral extracts, and for air fresheners and insecticides are expected to drive the demand in the upcoming years.