India Argan Oil Market Outlook

indian argan oil is an increasingly popular choice in the cosmetics and skincare markets due to its numerous natural benefits. derived from the argan tree, found predominately in morocco, argan oil has quickly grown in popularity due to its naturally occurring vitamin e and fatty acids which offer numerous skincare properties. as more companies learn of the benefits, argan oil is continuing to expand its presence within india’s wealthy markets. the demand for indian argan oil is particularly driven by the rising affluence of the middle and upper classes of india. as incomes have grown, there has been a shift towards natural oils for scalp and skin care amongst the more affluent sections, with indian argan oil becoming increasingly popular. as a result, niche brands are appearing which are taking advantage of the opportunity. the primary applications for indian argan oil are in cosmetics, edible oil and traditional medicine. in cosmetics, the oil is used in skin and hair care products due to its moisturising, conditioning and anti-ageing properties. edible oil is gaining popular use as a healthier alternative to other types of cooking oil. and traditional medicine uses continue, primarily encompassing topical skin treatments. outlook for the indian argan oil market is very optimistic due to increased consumer awareness and demand. at present, the market is highly fragmented, but there is a trend towards consolidation as more companies seek to capture the opportunity. it is also gaining more attention from international players, who view the market as attractive owing to its low penetration but high growth potential. manufacturers of indian argan oil are increasingly capitalizing on the trend by launching new products in response to the demand. india is expected to remain a key growth market for argan oil over the next decade as more consumers become educated on the advantages of the natural product. additionally, the strong reputation of indian brands is now a benefit for argan oil suppliers, as trust and quality assurance remain paramount when choosing any skincare product. kingdom of morocco is expected to remain the major supplier of indian argan oil. there are currently numerous opportunities for partnerships between moroccan suppliers and indian distributors, which will help increase the presence of indian argan oil in the indian market.