India Anti-counterfeit Packaging Market Outlook

the looming challenge of counterfeiting has been a major issue facing the indian market since a long time. the counterfeiting of goods has been perpetuating in most sectors in india, from fmcg, apparel to consumer electronics. this kind of imitative practices are not only seriously damaging the reputation of the genuine brand owners but also lead to huge financial losses. the current counterfeiting level in india is estimated to be more than 20%. the indian anti-counterfeiting packaging market outlook (2018-2032) is focusing on providing solutions to fight counterfeiting through the help of advanced security packaging solutions. the introduction of highly advanced technologies like radio frequency identification (rfid), digital watermarks, holographic solutions etc. have opened up new opportunities to tackle the counterfeiting conundrum. some of the other security features which the anti-counterfeiting packaging market has incorporated into their solution packages are: overt and covert features like special bindings, invisible inks, 2d barcodes, tamper-evident designs, unique serial numbers and holograms. other innovative technologies like anti-copy features, dot peen marking, laser etching, authentication optimization solutions and vision systems have gained much traction in recent times. the implementation of these technologies is mainly driven by the projections made by the government bodies in order to reduce counterfeiting and increase tax revenues. the government has also encouraged private and public organizations to use anti-counterfeit technologies like holograms, rfid tags, serialization, artificial intelligence systems and invisible inks. the indian anti-counterfeiting packaging market has also adopted some best practices while delivering their services to the consumers. for example, they are making sure that all the security features are securely integrated with various materials, covers and substrates. in order to ensure their products provide the best protection to the customers, they also provide training and educational courses to the people regarding the anti-counterfeit industry. overall, the outlook of the india anti-counterfeiting packaging market looks bright as it is gaining vast acceptance across the industry. with increasing focus on automation and aspiring technology, more services are being expected in the coming years for the dynamic functioning of the market.