Global Probiotic Yogurt Market Outlook

global probiotic yogurt market is gaining tremendous momentum and has already captured wide consumer attention due to its health benefits. being a wholesome dairy product, probiotic yogurt is a preferred choice of health conscious people. these products are available in different variations such as greek yogurt, low fat yogurt and regular yogurt, loaded with active probiotic cultures like lactobacillus and bifidobacterium, to name a few. in recent years, probiotic yogurt has gained huge popularity due to its digestive benefits. it helps in maintaining a proper balance between “good” and “bad” bacteria in the gut and provides relief from constipation, diarrhea and bloating. this yogurt is also believed to strengthen the immune system, improve metabolism and reduce the risk of certain lifestyle diseases like diabetes and obesity. apart from health benefits, the availability of innovative packaging and conveniences such as single serving sachets and cups have resulted in increasing sales of probiotic yogurt. manufacturers are also using a wide range of flavorings to make these dairy products appealing for consumers. several international and regional players have already entered the global probiotic yogurt market place and the competition amongst them is further intensifying due to the wide acceptance of these products. moreover, increasing prevalence of lifestyle-related diseases and growing awareness about probiotic products have resulted in the growth of global probiotic yogurt market. going by the trends, it is expected that the global probiotic yogurt market will continue to grow at a healthy rate in the next few years. the market is further expected to get a major fillip with the rising focus on organic and natural yogurt. moreover, increasing health consciousness among consumers and manufacturing innovations are expected to contribute to the growth of the market. furthermore, major players are expected to expand their distribution network to newer regions. this is expected to create an opportunity for smaller players to enter the market, which will in turn help in broaden the market base. the surging popularity of probiotic yogurt is also likely to pave the way for new product launches in this space. overall the global probiotic yogurt market is set to witness a steady growth over the next decade. the market is likely to gain further traction with continued focus on health and wellness, which are expected to drive innovation and widen product portfolio.