Global Prebiotics Market Outlook

the global prebiotics market is forecasted to witness considerable growth over the forecast period, from 2018 to 2032. prebiotics are non-digestible substances and dietary fibers that are beneficial for health. prebiotics are naturally found in fruits, vegetables, and grains. they have been found to promote the growth of beneficial bacteria in the human gut, helping to regulate digestion and improve overall health. prebiotics can be taken in the form of dietary supplements or added to food products such as bread, yogurt, cereals, and other processed foods. the market is driven by the rising prevalence of lifestyle diseases, such as obesity, which can be effectively addressed with the inclusion of prebiotics in the diets of consumers. growing awareness among consumers regarding the benefits of prebiotics, increasing healthcare expenditure, and increasing purchasing power of consumers are some of the other factors likely to drive the market in the near future. furthermore, manufacturers are focusing on product innovation to capture greater market share. additionally, increasing investments in health and wellness disease management is also expected to boost market growth. however, the high cost of products coupled with the low availability of organic products is expected to act as a major restraint on the market in the near future. moreover, inadequate awareness regarding prebiotics among consumers is expected to hinder market growth. the market is segmented on the basis of product type, form, and application. based on product type, the market is segmented into natural prebiotics and synthetic prebiotics. natural prebiotics are further segmented into galactooligosaccharides (gos), fructooligosaccharides (fos), and others. based on form, the market is segmented into powder, capsules, tablets, and others. based on applications, the market is segmented into dietary supplements, functional foods and beverages, and animal feed. in terms of geography, the market is segmented into north america, europe, asia pacific, latin america, and middle east & africa. north america is expected to dominate the global prebiotics market owing to high awareness and purchase power of consumers in the region. awareness regarding prebiotics is relatively high among consumers in europe, while the asia pacific, latin america, and middle east & africa are anticipated to witness robust growth in the coming years.