Global Potato Market Outlook

Synopsis
The above chart is Global Potato Market Outlook (2018 to 2032)

Market Dynamics

the global potato market is predicted to continue experiencing growth for the forecast period of 2018 to 2032. over time, potatoes have proven themselves to be one of the most versatile, plentiful, and inexpensive ingredients in food manufacturing and culinary use. in addition, potatoes have become an essential part of the global food security agenda and have been touted for its ability to provide a balanced and nutritious diet. the key reasons behind the continuous growth of the global potato market include increasing consumer demand for convenience foods, expanding processing sector, and rising popularity of frozen processed potato products. in particular, the growing demand for convenience foods, including potato chips and those that are ready-to-eat, are driving sales. as a result, several companies, ranging from established names to emerging businesses, are consistently investing in research and development for products that are quick and easy to use. innovation within the potato industry is also playing an integral part in boosting the market growth. companies are continuously working to reduce the cost of production, introduce ‘safer’ potato products, and come up with novel flavors and textures. formulations that make products with better nutrition while being minimally processed are being made available in the market to cater to the consumer needs. further, growing awareness regarding health benefits of potatoes is influencing the product’s demand. generally, potato products are low in sodium and contain an abundance of nutritious minerals and vitamins — thus, providing a nutritious source of energy and essential nutrients. furthermore, potatoes are playing an increasingly popular role in diets throughout the world and form a basic ingredient in most recipes, finally, the presence of numerous small-scale and medium-scale vendors in the potato market is enabling it to reach a wider range of customers. these vendors provide their products to local outlets, ensuring taste preferences are accommodated at the same time. thus, this wide acceptance of potatoes is likely to be the prime factor for the growth of the potato market in the coming years.