Global Alcohol Packaging Market Outlook

the global alcoholic packaging market is forecasted to witness steady growth over the period 2018 to 2032. increasing disposable incomes, changing lifestyle, and growing consumer preference for convenience and portability are propelling the demand for alcoholic beverage packaging. key strategies adopted by major players such as innovations and product launches, providing environment friendly packaging solutions, aggressive promotional activities, etc., are also contributing to the market expansion. glass bottles remain the predominant packaging option for alcoholic drinks, predominantly due to its aesthetic appeal and brand positioning associated with it. in recent years, pet bottles and cans have gained prominence to a great extent. the convenience associated with cans and pet bottles such as low weight, better recyclability, better shatter resistance, more cost-effectiveness, and easy transportability have led to increasing penetration of these materials. moreover, rising trend of dualization of alcoholic beverages has level up the demand from the alcoholic package market. dualizing includes mixing up several liquors, for instance, whiskey and beer or wine and vodka, etc., which have a great leverage on younger demography. this has led to introduction of various colors, designs, shapes, sizes, etc., on the packaging material. taller cans with attractive graphical designs have been well accepted by the young generation. in order to remain in the competition, manufacturers and brand owners are increasingly focusing on customer experience to differentiate themselves. this has led to innovations such as eco-friendly packaging solutions, use of sustainable materials, flexi-packaging, ultra-slim cans, etc. moreover, the rising proliferation of e-commerce is projected to bolster the demand for alcoholic packaging market, as the products can be shipped and delivered easily. furthermore, brand owners are focusing on adding value to the products with the help of interactive packaging. this helps in creating a strong brand identity and also provides the customers with better visibility of the product. this is further projected to encourage brand loyalty and boost customer engagement. despite this, the increased cost associated with development, production, and processing of these innovative packaging are restraining the growth of the global alcoholic packaging market.