Germany Potato Starch Market Outlook

the german potato starch market has been on a positive trend since the beginning of 2018, with the market expected to remain on an upward trajectory in the coming years. according to a recent report, the german potato starch market is estimated to reach a value of €2.2 billion by 2032, with 15% cagr from 2018-2032. the key drivers of the german potato starch market are driven by the country’s growing population and changing consumer preferences. increasing population has led to higher demand from food processing industries, as well as from the packaging and pharmaceutical industries. with a growing number of consumers looking for healthier alternatives, there has been a noticeable shift in consumer preferences towards potato starch. furthermore, the rise in consumer spending due to higher disposable income, particularly among the younger generation, has fuelled the market growth. the german potato starch market is segmented on the basis of type, end use, and application. by type, the market is further divided into cold-water-soluble and hot-water-soluble potato starch. cold-water-soluble potato starch is a natural food ingredient and is used in the food industry for producing gel textured products. hot-water-soluble potato starch, on the other hand, is used in the paper and board making industries. by end use industry, the market is further divided into food industry, paper and board industry, personal care industry, and other industries. on the basis of application, the market is further divided into bakery, confectionery, dairy, convenience food, and other food products. the bakery application segment accounted for the largest market share in 2018 and is expected to continue its dominance during the forecast period. the increasing demand for convenience food has also been a major factor driving the growth of the segment. in terms of regional analysis, germany is amongst the top producers of potato starch and has emerged as one of the largest consumers of potato starch in the european region. there has been a strong demand from the food processing industry in germany, accounting for around two-thirds of total demand in 2018. in order to capitalize on the potential of the market, leading players are focusing on product innovation and raw material innovation. they are also engaging in strategic collaborations with key end-users to tap into the opportunities in the market. the competitive landscape of the german potato starch market is fairly fragmented with established players such as royal dsm, cargill, roquette freres, ingredion, tereos, and biotech holding a strong presence.