Germany Pet Food Market

The german pet food market is forecast to witness strong growth over the forecast period 2018 to 2032, led by increasing pet ownership and changing consumer preference for premium pet food products. growing demand for natural and organic pet food with various flavours is expected to be a major factor driving the overall market growth in the country.pet expenditure in germany continued to grow in 2018, with the value of pet food sales increasing by 3% compared to 2017, according to gfk. the main categories driving this growth included dry food, treats and canned food. pet owners increasingly opt for premium products and as a result, revenues from premium pet food products increased significantly compared to 2017. this growing demand for premium products is expected to continue over the forecast period.innovation is another major factor driving the german pet food market. manufacturers are largely focusing on development of pet food products with added nutritional values. for example, nestle purina has launched pet food products with salmon as a primary ingredient due to its high concentrations of omega-3 fatty acids.in addition, the presence of many local and international players is anticipated to support the market growth. major multinational companies such as nestle purina, mars and iams are actively investing in product launches and marketing activities in the country.online retailing has also witnessed a surge in germany, providing opportunities for manufactures to target a large number of consumers. the growing popularity of online shopping has led to an increasing demand for home delivery pet food products. to cater to the demand, manufacturers are launching new products at competitive prices.overall, the outlook for the german pet food market is positive as growing demand for premium pet food products, increased pet ownership and presence of major players are considered as major factors driving the market growth between 2018 and 2032.