german hard seltzer market outlook for the period 2018 to 2032the german hard seltzer market is seeing huge growth in recent years, driven by an increased demand for low-calorie, low-sugar options and alcoholic beverages with high levels of refreshment. hard seltzers are typically created by combining carbonated water with natural flavoring, cane sugar, and a persistent type of ethanol. germany's hard seltzer market is well-positioned for continued growth, kept afloat by the country's steady stream of young adults consuming alcoholic beverages. the primary drivers of the german hard seltzer market are increased awareness of health-conscious beverages, the rise of sports-refreshment beverages, and the growing popularity of craft beer and cider. the steady growth of craft breweries in germany has fostered an appreciation of alcoholic beverages in general, driving more people toward hard seltzer drinks as an alternative to higher calorie beverages. as a result, an increasing number of craft breweries in germany are now creating their own hard seltzer brands. low-sugar and low-carb options will remain popular creative drivers of demand in the german hard seltzer market. according to a 2018 survey by the german brewers association, over a third of germans consumed either low-carb or low-calorie alcoholic beverages. those who do partake in alcoholic refreshment are looking for healthier options as sugar content of sugary drinks become increasingly limited by health legislation. low-sugar hard seltzers provide just that.at its current state, the german hard seltzer market is dominated by large multinational companies, such as a-b inbev and millercoors. however, it's quite possible that over the coming years, demand will shift towards indie brewers creating their own unique, craft versions of hard seltzers. german craft breweries have a long history of creating beers which are distinct to the country. as a result, the german hard seltzer market could see more unique takes on hard seltzers in the coming years. the booming german hard seltzer market will most likely remain alive and active in the years to come as health-awareness, craft beer and cider, and alcoholic refreshment all continue to drive demand. creative influence from indie brewers is likely to provide a much needed push from traditional options. germany's hard seltzer market certainly looks encouraging.
