the gcc potato starch market is expected to witness tremendous growth over the next decade (2018-2032). this growth will be driven by the increasing demand for potato-based products, rising health consciousness among consumers, and government initiatives to boost agricultural production. potato starch is a versatile product that is used in many applications. it is often used as a thickening agent, as an emulsifier, as a binder, and to stabilize fruits and vegetables. the rising demand for pre-packed and convenience food, such as sauces and gravy, requires the use of potato starch. furthermore, it is extensively used in the bakery and confectionary industry for various products. the growing health consciousness in the gcc countries is also driving the growth of the potato starch market. the region is characterized by a large portion of young population with an increasing awareness towards a proper lifestyle. this leads to a greater demand for “healthy” processed food products, which in turns drives the demand for potato starch and its derivatives. government initiatives to boost the agricultural production and expand dairy, bakery and confectionery industry in the region are also expected to fuel the potato starch market growth. oman, saudi arabia, and the united arab emirates, among others have implemented numerous investment initiatives to strengthen their agricultural industry. this will enable potato starch producers to access better raw material, which will lead to a better scope and opportunities to sourcing quality potatoes. in addition, a number of new companies are entering the potato starch market in the gcc. this will enable the players to benefit from economies of scale which will further drive down the prices. this will make potato starch more affordable and further increase its demand. overall, the gcc potato starch market is anticipated to grow at a cagr of 5.5% over the next decade (2018-2032). this growth will be driven by the availability of better raw material, increasing consumer awareness towards a healthy lifestyle, and government initiatives to promote the agricultural industry.
