potatoes are a world-wide favorite food item, consumed in many forms and providing people with essential nutrition. this popularity allows potato protein to be a staple in food products and dietary supplements across the globe. the market for potato protein in the gulf cooperation council (gcc) is expected to grow over the next decade due to increasing demand from consumers. the gulf cooperation council (gcc) is composed of six countries: bahrain, kuwait, oman, qatar, saudi arabia, and united arab emirates. the large population of this region generates a considerable demand for protein-rich products, driving the potato protein market. over the past few years, the region has seen rapid economic development and improved standards of living, creating additional demand for premium potato protein products. a notable shift in consumer preference in the gulf cooperation council (gcc) towards organic and natural products is further driving the demand for potato protein. the health benefits of potato protein have led to its growing popularity, especially in health-conscious gcc markets, with a growing emphasis on protein-rich diets in the region. in addition, the surge in global tourism to the region has contributed to an increase in the demand for potato protein products, as foreign tourists are more likely to seek out potato-based protein products. the gcc’s increasing population and improving economic conditions, combined with an increasing consumer preference for organic and natural products, are expected to contribute to the strong demand for potato protein products in the region during the forecast period of 2018 to 2032. in addition, rapid advancements in technology and changes in the agricultural sector are likely to positively impact the pricing and availability of potato protein products in the market. as the market for potato protein within the gcc grows, companies are expected to significantly invest in research and development (r&d), in order to create varieties of potato protein that offer high nutritional value with improved flavor profiles. this will help companies to tap into the wider consumer base in the region, while also providing an opportunity to strengthen their competitive position.
